Great content in less time.

With the advance of AI, humans and machines are likely to have a much closer relationship in the next few decades. This will bring (and has already brought) us more convenience, but with this come more challenges.

AI will improve – it’s getting better and more intelligent everyday. However, we are a long long way from AI completely taking over human creativity.

Nuance, emotion, humor, objectivity, subjectivity, love, anger; there’s a long list of human characteristics that AI can attempt, but is as yet unable to perfect.

This is why AI will always need a human touch.

Having said this there are a lot of areas where AI content creation tools are being used for some of the heavy lifting:

👉 Create content 10x faster: Because AI can help out with the heavy lifting of idea creation, generating subject headlines, article outlines, meta descriptions, ads, social media posts, etc, etc; content creators are able to make first drafts in minutes.
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👉 SEO Optimisation: There’s no point in a content marketing strategy if no one can find you. Content creators are using sophisticated AI algorithms to create content that is optimized for search.
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👉 Brainstorming:
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👉 Consistency: AI can replicate your tone of voice and your company's values when generating content - ensuring a consistent tone of voice across all distribution channels

These are the areas where AI writers do best. Assisting the pro’s with the menial tasks, so that they can spend more time being creative, and hit their content creation goals faster.

Happy writing 🤖

AI generated content will not be punished by Google - bad content will.

With The Helpful Content update, Google will be able to “automatically identify content that seems to have little value, low-added value or is otherwise not particularly helpful to those searches.”, punishing those in breach of these content guidelines.

This is not a fundamental shift – Google has always had a focus on people first content over quantity, and that isn’t (probably) ever going to change.

But the warning is there, make sure that the content you produce is adding valuable information at every step, and not only will Google love it, but more importantly your audience will. This only strengthens the relationship between humans and the tools we use.

Check out our full article regarding this update here 🤖

Mark is available in 6 languages - English, French, Spanish, German, Portuguese, and Mandarin.

We also work with native copywriters to train the AI. This is how we ensure the best content translation.

Getting you closer to the right tone and context, so as little as possible is lost in translation.

We have opted to start with a core set of languages (though more are being added as we grow) the translation in those languages is of higher quality to support a multilingual strategy.

Everytime a word is generated using Mark, a credit is used. The amount of words generated each time will vary depending on the type of content that we are creating.

For example a Blog Title (approximately 5 - 12 words) will typically be shorter than a Blog Paragraph (approximately 30 - 80 words).

Keep in mind that multiple options are generated every time you click generate, so make sure we are communicating as clearly as possible.

To help your robot communication skills, we have some tips and tricks to guide the AI in the right direction:

In general:
👉 Add more instructions if you can - sometimes this means adding more details into the title section to better guide the direction you would like the post to go in, before reverting it back to a more catchy title later on.

👉 Add your opinion
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👉 Regenerate content if needed
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👉 Write like you would write a friend, not a search box.

Check out the full article about text input best practices 🚀

To check out your teams word usage so far:
- Navigate to the "Settings" page (on the vertical sidebar)
- Click on the "Subscription" tabYour current word limits and usage will be displayed on the right hand side of the screen.

This is also the area where you can adjust your word limits if needed.

If you have run out of words and would like to increase your limit, the easiest way to do this is to change your plan.

You can do this through the settings section on the app - detailed instructions can be found in this support article.

Please let us know if you need any help setting this up :)

Comparing Mark to other AI content creation tools, you’re going to see a few similarities. Most are web applications offering high-powered AI copywriting and content generation tools, based on the GPT-3 natural language model.

Some even have a similar ethos when it comes to the part that AI can play in content creation. Whilst many competitors in the AI writing space claim to do all of the writing for you, Mark believes that the role for AI is as an assistant to the writer. Making it easier to be creative, and productive.

Whilst this post would be far too long if we went through all of the differences from the other tools in our space, let’s highlight some of the most important ones:

👉 SEO first mindset: SEO and Plagiarism features are built in -  reflecting our SEO first approach to content creation.
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👉 Rocket mode: With Rocket mode, we can create engaging, compelling content at scale, without compromising on quality or consistency. Hitting creation goals 10x faster.
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👉 Enterprise ready: With custom templates, custom tone creation, and API access available; Mark is ready to scale with you.
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👉 Native content creation: Mark has been trained by native speaking copywriters in 6 languages. So nothing is lost in translation as can be the case with Google Translate and DeepL.
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👉 Team Collaboration: Collaborate with your team across departments, wherever they are.

Let us know if you would like a comparison guide for a particular company - we’re more than happy to highlight some of the areas worth considering when comparing us to others, depending on your use case.

Happy writing 🤖

AI language models are trained by reading the internet. So how can AI produce original thoughts? The simple answer is, it can’t.

Rather it replicates the content found in natural language, all over the internet.

But it’s important to note that it doesn’t take from one source, but rather an aggregate of all of the sources available to it to build a broad picture of that topic. Then, taking direction and opinions from the user, it takes your input and predicts the best result – building content word by word.

This process ensures content is not duplicated – but original recreated content. Leaving the author as the subject matter expert to adjust copy to their tone and match their point of view.

This is a huge part of the reason AI content creation tools will always be there to assist, not replace content creators 🤖

This is a bit of a “how long is a piece of string” question.

Everytime a word is generated using Mark, a credit is used. The amount of words generated each time will vary depending on the type of content that we are creating. For example a Blog Title (approximately 5 - 12 words) will typically be shorter than a Blog Paragraph (approximately 30 - 80 words).

Keep in mind that multiple options (around 5) are generated every time you click generate. You may use 2 or 3 of the paragraphs generated. You may not use any.

As a conservative estimate, out of every 5,000 words generated with AI, approximately 1,000 words would make it’s way into the final cut.

This is based on our customers feedback, and following our text input best practices 🤖

Our advice? Test it free for 7 days, and see how it works for you 🚀

Love the energy!
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There are a lot of ways to get started, and no two journeys are the same.

To help you out, we’ve created our Tutorial Series to make sure you hit the ground running, and start crushing your content creation goals 🚀