3 weeks of work saved without mobilizing technical experts

An 800-employee Digital Services Company Creates Authentic, Specialized Content Without Technical Effort

Blue Soft, a digital services company founded in 2008, supports organizations in their digital transformation. With more than 800 employees spread across 9 specialized Business Units, the company faces significant challenges in creating technical content and managing specific knowledge for each area of expertise.

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When you produce content with generic AI like ChatGPT, it's immediately obvious. It reflects your brand image, and people wonder: 'Is this reliable? Is the information secure?' That's where the problems begin.

— Alexandra, CMO at Blue Soft

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The Challenge: Creating Quality Technical Content Without Overloading Experts

Before integrating Mark AI, the technical content creation process at Blue Soft was laborious and time-consuming:

1. A marketing team member had to engage a technical expert for about 2 hours to define the outline of an article
2. The marketing team then conducted research to structure and write the article
3. SEO verification was performed on external platforms
4. The technical expert had to review the article again for validation

This process presented several major drawbacks:

• Excessive mobilization of technical consultants, often already on assignment with clients
• Difficulty coordinating schedules across 9 different BUs
• Very long production time for each piece of content
• Risk of technical errors in published articles

The Mark AI Solution: Security, Expertise, and Time Savings

Blue Soft chose Mark AI for its ability to meet three fundamental requirements:

1. Guaranteed Data Security

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The first thing is having an AI solution where we're 100% sure that data stays where it is. When we talk to sales teams about a solution to help with RFP responses, their first concern is: 'Are we going to put all our data into an AI that isn't absolutely secure?

— Alexandra, CMO at Blue Soft

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2. Professional-Quality Technical Content

Mark AI allows Blue Soft's marketing team to produce specialized technical content without requiring prolonged expert involvement. The solution understands and integrates the technical specificities of the company's different BUs.

3. Marketing Workflow Optimization

Integrating Mark AI has significantly streamlined the content creation process, reducing back-and-forth and enabling more efficient planning.

Use Case #1: Technical Blog Article Production

The new process for creating technical articles with Mark AI is now much smoother:

1. The topic is defined in an editorial committee
2. The marketing team works with Mark AI to conduct the brief and initial research
3. Mark AI co-builds and co-writes the article by integrating relevant sources
4. The article is optimized for SEO directly via Mark AI
5. The technical expert only intervenes at the end for quick validation (about 15 minutes)

Just last week, we created an article and the expert's feedback was: 'This is super relevant, I'll make one or two small tweaks here, but otherwise it's really good, you can send your blog article as is.'

— Alexandra, CMO at Blue Soft

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Use Case #2: Website SEO Optimization

Blue Soft also uses Mark AI for SEO optimization when redesigning its websites, particularly when integrating new companies into the group.

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We've redone a number of websites and asked Mark to help us with SEO optimization of our website and various written content, and it's changed everything. My team estimates the savings at 3 weeks of full-time work.

— Alexandra, CMO at Blue Soft

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This agility is particularly valuable when integrating new companies: "We know about it a month and a half in advance and want to launch a website with the right logos, the right colors, with the right messages a month and a half later. Mark saves us an enormous amount of time."

A Progressive but Convincing Adoption

Integrating Mark AI wasn't without challenges. As Alexandra acknowledges:

I won't lie to you, I think it's the case for everyone, everyone thinks that integrating AI into a team will be easy. But when you arrive in a marketing communication team, they say: 'Oh no, if we do that, everything will look the same, we'll immediately see that it's written by an AI, and what will happen to my job?'"

— Alexandra, CMO at Blue Soft

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The key was showing the concrete added value to teams:
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💡 Tip:

Take the time to provide training and work with your teams, it changes everything. Once they realize the true added value for them, the time it saves them without taking away their creative genius, and that it's a huge facilitator, you start to see better adoption.

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Tangible and Measurable Results

Implementing Mark AI at Blue Soft has generated significant benefits:

• 75% reduction in technical experts' time commitment (from 2 hours to 15 minutes per article)‍
• Savings of 3 weeks of full-time work on website SEO optimization‍
• 100% security of the company's confidential data‍
• Increased agility during urgent communication projects‍
• Improved technical quality of produced content

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What's interesting with Mark is that it takes its time, it writes the summary for us, it often asks me: 'What do you think? Here's the first part, can I continue? Or should I make modifications first?' Because if on a first part, you tell it: 'No, actually the tone wasn't right, I'd like you to talk more this way,' it will then deploy that across the other parts of the summary," concludes Alexandra, highlighting the collaborative aspect of the solution.

— Alexandra, CMO at Blue Soft

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For Blue Soft, Mark AI isn't simply a generative AI tool, but a true partner that understands the specific challenges of a multi-expertise digital services company and guarantees the security of sensitive data while optimizing technical content creation processes.