YOUR EXPERTISE, YOUR AI

The editorial guidelines that apply themselves

The Brand Guide turns your writing rules, your terminology and your audiences into an executable rulebook. Every agent applies it with every generation: your voice, word for word, across all your channels and in every language.

Deployed in marketing teams across banking and insurance, software, retail, healthcare and manufacturing.
Mark AI Brand Guide
Klesia ZV France
Our customers
The problem

Your brand lives in a PDF that nobody reads

Your brand book runs to 60 pages. Your writers apply 10 of them, your agency 5, generic AI none. The result: a banned term that resurfaces in a newsletter, a tone that changes from one writer to the next, and reviews that keep fixing the same mistakes.

PDF
editorial_guidelines_v9.pdf
60 pages · outside the workflow
10 out of 60 rules applied

The rules exist but aren't applied

Between the brand document and the published content, everyone involved filters the rules their own way.

“product” → unapproved term
Expert fixes spelling and typography
The substance goes unreviewed

Reviews repair instead of checking

Your experts fix terminology and typography instead of validating the substance.

Website: institutional tone
Social: casual tone
Emails: a 3rd voice variant

Every channel drifts at its own pace

Website, social, emails, translations: the more you produce, the more your voice gets diluted.

You don't have a guidelines problem: you have an enforcement problem.

The solution

Your writing rules, applied with every generation

Agent without a Brand Guide

✕  A 60-page brand book that nobody applies

✕  A tone that shifts with every writer and every channel

✕  Banned terms that keep resurfacing in your content

✕  Reviews that keep fixing the same mistakes

✕  A brand voice that fades with everything you publish

Agent with a Brand Guide

✓  Your writing rules applied with every generation

✓  Consistent tone and vocabulary across all your channels

✓  Required and banned terms respected, without exception

✓  Your experts review the substance, no longer the form

✓  A rulebook that gets stronger with every correction

YOUR BRAND, ENCODED

Connect everything that makes your brand

Personas Required and banned terms Style guide Knowledge base Translation glossary
Terminology

Your required terms, your banned terms

The vocabulary that defines your brand is protected: product names never distorted, industry terms enforced, banned words kept out, typographic conventions respected down to the last capital letter.

Audiences

Your personas, known to every agent

Your audiences are defined once: their challenges, the right register, the arguments that resonate. Every piece of content speaks to the right reader, with no need to re-brief who they are.

Continuous improvement

A rulebook that builds and refines itself

No need to write it all from scratch: the Brand Guide is extracted automatically from your existing content (PDF brand books, catalogs, best articles), then gets stronger with every piece of feedback from your teams.

Results

What changes when your guidelines are actually applied

Confidentialité et gouvernance des données dans le Studio IA
Privacy

Your data stays yours

Rather than stitching together third-party AI tools yourself, rely on an integrated platform that minimizes risk and maximizes your control. Built to pass your IT and legal audits.

Private by default

Your documents, briefs and content are never used to train AI models. Your content stays 100% yours.

Hosted in France & GDPR-compliant

Your data is hosted in France and processed in line with GDPR: AI Studio is built to pass your IT and legal audits.

SSO and permissions

SSO authentication, roles and granular per-user permissions: you control access at all times.

Governance built into the agent

Legal disclaimers inserted word for word, no invented names, figures or studies: the agent only cites your knowledge base.

“Mark AI meets our IT department's strictest security requirements without slowing down our content teams.”

Alexandra, Marketing Director at Blue Soft
Alexandra Lobier
Marketing Director, Blue Soft

Frequently asked questions

Everything you need to know before bringing in Mark AI to orchestrate your content production.

Our rules are in a 60-page PDF. Do we have to re-enter everything?

No. The Brand Guide is extracted automatically from your existing documents: brand books, catalogs, your best content. Your experts validate it without re-entering anything.

How can we be sure the rules are actually followed?

They are applied with every generation, not suggested. And every correction from your teams strengthens the rule in question for future content.

We have several brands with different guidelines.

One workspace per brand, each with its own Brand Guide, agents and access rights. No rule leaks from one brand to another.

What about our translated content?

The translation glossary enforces your approved equivalents for each market, including regional variants. Your terminology never gets lost, whatever the language.

Who can change the rules?

You decide: separate editing and approval roles, a change history, and immediate rollout to every agent concerned.

Your guidelines, executable this week

See how the Brand Guide turns your guidelines into rules that every agent applies, with every generation.