Free title tag and meta description checker: Your title tags and meta descriptions, checked and rewritten
Enter your website address. Mark reads up to 30 pages, checks the length, uniqueness and language of every title tag and meta description, then rewrites the tags of the 10 pages that need it most.
The essentials in 30 seconds
This free checker audits the title tags and meta descriptions of up to 30 pages of your site in about 1 minute.
- Enter your website or a page. The checker reads up to 30 pages from your sitemap, in the language of the page you entered.
- It checks 9 title tag issues and 8 meta description issues on each page, then gives you a score out of 100.
- Google sets no length limit for either tag. It cuts what it shows to fit the width of the screen.
- Google often rewrites title tags that are vague, outdated, repeated across pages or written in another language than the page.
- The meta description doesn't directly affect rankings. It helps people decide to click on your result.
- An AI rewrites the tags of the 10 pages that need it most, with a Google preview and a CSV export. It's free and needs no sign-up.
Your title tag is the first line people read in Google. Your meta description often sits right under it. If both are missing or cut off, you lose clicks your rankings already earned.
Checking these tags by hand takes time. A meta tag analyzer that reads 1 page at a time gets slow once your site has dozens of pages. The free checker above reads up to 30 pages at once. It tells you which tags to fix first and proposes a rewrite for the pages that need it most.
What title tags and meta descriptions are
The title tag is an HTML element in the head of your page. It names the page for browsers and search engines. Google uses it as a main source for the title link in its results.
<title>Pet-safe indoor plants for cats and dogs | Fernhallow</title>The meta description is a short summary of the page. It also sits in the head of your HTML. Google may show it as the snippet under your title link.
<meta name="description" content="Browse houseplants that are safe for homes with cats and dogs. Filter by light, size and care level.">Visitors don't see either tag on the page itself. You find them in the HTML source, or with a meta title checker like the one on this page.
Why title tags and meta descriptions matter
The title tag shapes your title link
Google builds the title link of a result from several sources:
- the title element;
- the main visual title of the page;
- heading elements such as the H1;
- the og:title meta tag;
- the text of links that point to the page.
A clear title tag gives Google a strong first option. A vague one pushes Google to pick something else.
The meta description shapes the click
Google creates most snippets from the page content. It uses your meta description when it describes the page better. The meta description doesn't directly affect rankings: its job is to help searchers choose your result over the others.
Title tag and meta description length: pixels or characters
Google sets no length limit for title tags or meta descriptions. It cuts the text it shows to fit the width of the device. That width is measured in pixels, so a title full of wide letters like "W" gets cut sooner than one full of "i" and "l". A title in capital letters gets cut sooner too.
Character counts give you a rough guide to meta description length and title length. 50 to 60 characters for a title and 120 to 155 for a meta description are industry habits: Google publishes no such rule.
| Check | Title tag | Meta description |
|---|---|---|
| Google rule | No limit, display cut to fit the screen | No limit, display cut to fit the screen |
| Industry habit | 50 to 60 characters | 120 to 155 characters |
| Flagged as too long | Past about 600 pixels (cut off in Google) | Over 160 characters |
| Flagged as too short | Under 30 characters | Under 70 characters |
Put the important words first. If Google cuts the end, the reader still sees what matters.
How to write a good title tag
- Name what the page is about, with the words your visitors type.
- Put the main topic at the start of the title.
- Make it unique, so it describes this page only.
- Add your brand name at the end if space allows, after a separator such as a pipe ( | ).
- Write it in the language of the page.
- Remove past years and words you repeat.
- Check the result in a title tag checker before you publish.
| Before | Problem | After |
|---|---|---|
| Home | Too short, vague | Accounting software for freelancers | BrandName |
| Blog | Vague, the same on every blog page | Marketing blog with SEO and email guides | BrandName |
| CRM software CRM tools best CRM | Word repeated 3 times | CRM software for small sales teams | BrandName |
| Email tips for 2023 | BrandName | Past year | Email tips to get more replies | BrandName |
Do you manage hundreds of pages? An SEO title generator or a meta title generator saves you time. Read each proposal before you publish it, because you know your pages better than any tool.
How to write a good meta description
- Sum up what the reader gets on the page in 1 or 2 sentences.
- Use facts that appear on the page, such as the product type or who it's for.
- Write a different description for every page.
- Write full sentences and skip the list of keywords.
- Add information the title doesn't already give.
- Match the language of the page.
- Aim for 120 to 155 characters, then check the result.
| Before | Problem | After |
|---|---|---|
| (missing) | No description, so Google picks text from the page | Compare our project plans side by side and see which tools each team gets. |
| Shoes, running shoes, trail shoes, buy shoes, cheap shoes | List of keywords | Compare trail running shoes by grip, weight and drop, and find the pair for your terrain. |
| About us | BrandName | Same as the title | Meet the team behind BrandName and see how we choose the products we sell. |
Large sites can't write every description by hand. Google accepts descriptions generated programmatically, as long as they stay readable and varied. A meta description generator works well for this job if a person reviews the output.
Common mistakes and why Google rewrites your tags
Google often replaces title tags that are:
- half empty, like "Home", "Blog" or the brand name alone;
- obsolete, with a past year;
- inaccurate for the content of the page;
- repeated from page to page (boilerplate);
- written in another language than the page.
The meta description follows the same logic. If your description doesn't match the page, Google uses text from the page instead.
The checker also flags technical mistakes:
- several title tags or several meta descriptions on the same page;
- a missing title tag or meta description;
- the same tag used on 2 pages or more;
- a meta description identical to the title.
Each of these sends Google a mixed signal. Fix missing and duplicate tags first, since they often affect many pages at once.
How to use the free meta description checker
- Enter your website or the address of a page in the field above. The checker reads up to 30 pages from your sitemap, in the language of the page you entered.
- It reads the tags in the HTML your server sends. If your site adds tags with JavaScript, the checker only sees the server version. It sets aside pages with a noindex tag or a canonical that points to another page.
- Read your score out of 100. It reflects the share of title tags and of meta descriptions in good shape.
- Review the issues found on each page, from the most serious to the lightest.
- Read the AI rewrites for the 10 pages that need it most, home page first. Each one comes with a preview of the result in Google.
- Copy each tag with its button, or export every page read as a CSV file.
What the checker doesn't invent
The AI writes from the content of your page. If a proposal cites a figure or a promise missing from the page, or isn't in the page's language, the checker sets it aside. An AI can still misread a page, so review each tag before you publish it.
How to edit your tags in WordPress, Shopify and Webflow
WordPress
By default, WordPress builds the title tag from your page title and site name. Most sites install an SEO plugin to write custom tags: it adds fields for the title and the meta description in the page editor.
Shopify
Products, collections, pages and blog posts each have a search engine listing section. Edit the page title and the meta description there. You set the home page tags in your online store preferences.
Webflow
Open the settings of a page and fill in the title tag and meta description in the SEO section. For CMS collection pages, set the tags on the template page and pull in fields from the collection, so each item gets its own tags.
Google has to crawl your page again before your results change. To speed things up, request indexing with the URL Inspection tool in Google Search Console.
A full example with Fernhallow, an online plant shop
Fernhallow is a fictional company. Its pages, tags and figures are invented for this example. Fernhallow sells indoor plants online, and the checker flags its home page, a category page and a blog article.
| Page | Before | Issues found | After |
|---|---|---|---|
| Home page, title | Home | Too short, vague | Indoor plants delivered to your door | Fernhallow |
| Home page, description | (missing) | Missing | Shop over 200 indoor plants, from easy pothos to rare calatheas. Each one ships with care instructions. |
| Category page, title | Pet safe plants pet friendly plants safe plants for cats | Fernhallow | Word repeated 3 times | Pet-safe indoor plants for cats and dogs | Fernhallow |
| Category page, description | Pet safe plants pet friendly plants safe plants for cats | Fernhallow | Repeats the title, too short | Browse houseplants that are safe for homes with cats and dogs. Filter by light, size and care level. |
| Blog article, title | 10 low light plants for 2023 | Fernhallow Blog | Past year | 10 low-light plants that grow in dark rooms | Fernhallow |
| Blog article, description | Découvrez nos plantes préférées pour les pièces sombres. | Another language than the page, too short | These 10 plants grow in rooms with little sun. Get watering tips and the right spot for each one. |
The figure "over 200" appears on the fictional home page, so the rewrite can use it. If the page didn't mention it, the checker would set that proposal aside.
How to apply these tips today
- Run the checker on your home page address.
- Fix missing and duplicate tags first.
- Rewrite vague titles on your home page and main category pages.
- Remove past years and tags written in another language.
- Review the AI proposals, adjust them to your voice and publish them.
- Export the CSV and send each page to the person who owns it.
- Run the checker again once Google has crawled your pages.
Once your tags are clean, help AI tools read your site with the llms.txt generator. If your site has several languages, the international SEO audit checks your hreflang tags and the language of each page.
Frequently asked questions about title tags and meta descriptions
What is the ideal meta description length?
Google sets no limit and cuts the snippet to fit the screen. Most SEO teams aim for 120 to 155 characters. The checker flags descriptions under 70 or over 160 characters.
What is the difference between a title tag and an H1?
The title tag sits in the HTML head and feeds your title link in Google. The H1 is the main heading visitors see on the page. Google may also use the H1 to build the title link, so keep both consistent.
Does the meta description matter for SEO?
It doesn't directly affect rankings. It does affect whether people click on your result: a clear and unique description gives searchers a reason to choose your page.
Why doesn't Google show my meta description?
Google creates most snippets from the content of the page. It shows your meta description when it describes the page better for the search. Missing, duplicate or keyword-stuffed descriptions get replaced more often.
Should I put my brand name in the title tag?
Yes, at the end, if space allows. It helps people recognize you in the results. On your home page, add what you do, because the brand name alone counts as half empty.
How do I check the tags of my whole website?
Use a checker that reads your sitemap. The free checker on this page reads up to 30 pages and flags the issues on each one. Export the CSV to track your fixes with your team.
Does the checker invent information?
The checker sets aside the proposals that cite a figure, a name or a promise it can't find on the page, or that aren't in the page's language. An AI can still misread a page, so review each tag before you publish it.
Check your tags now
Your title tags and meta descriptions decide how your pages look in Google. Run the free checker and fix the pages it flags first. For your next pieces, Mark AI writes your articles and pages in your brand voice, with their meta title and meta description. Your team reviews before publishing.
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